The Dulera Commercial
The Dulera commercial is a television advertisement for a prescription medication used to treat asthma. The commercial features a young woman who is shown engaging in various physical activities, such as dancing and running, while using Dulera. This commercial is intended to illustrate the effectiveness of the medication in helping individuals with asthma to stay active and engage in physical activities without feeling limited by their condition.
The Importance of Location in Commercials
The location of a commercial plays a crucial role in shaping the overall message and impact of the advertisement. The choice of location can help to convey the brand’s values and identify with the target audience, as well as create a memorable and effective visual experience for viewers. In the case of the Dulera commercial, the selection of a location that reflects an active and vibrant lifestyle was a key factor in communicating the message of the advertisement.
Overview of the Dulera Commercial
The Dulera commercial features a young woman who is shown engaging in various physical activities, such as dancing and running, while using the medication. The visual images in the commercial are accompanied by a voiceover that describes the benefits of Dulera for individuals with asthma. The commercial ends with the tagline "Keep breathing with Dulera."
Where Was the Dulera Commercial Filmed?
The Dulera commercial was filmed on location in Los Angeles, California. The city’s diverse and vibrant atmosphere provided the perfect backdrop for showcasing the active and energetic lifestyle of the young woman featured in the advertisement.
Factors Considered in Choosing a Filming Location
When selecting a filming location for the Dulera commercial, several factors were considered. These included the availability of suitable locations within the budget, the suitability of the location in conveying the brand’s message, and the logistics of filming in the chosen location.
Identifying the Location Used in the Dulera Commercial
The location used in the Dulera commercial is the Griffith Observatory in Los Angeles, California. This iconic landmark, which offers stunning views of the city, provided the perfect setting for showcasing the young woman’s active lifestyle while highlighting the medication’s effectiveness in treating asthma.
Analysis of the Location’s Significance
The choice of Griffith Observatory as the filming location for the Dulera commercial was significant in several ways. Firstly, the location’s stunning views of the city helped to create a visually striking and memorable advertisement for viewers. Secondly, the observatory’s association with science and exploration was a fitting backdrop for an advertisement for a prescription medication. Finally, the location’s popularity with tourists and locals alike ensured that the advertisement would generate widespread attention and exposure.
The Benefit of Using a Real Location
The use of a real location in the Dulera commercial provided several benefits for the advertisement’s creators. Firstly, filming on location allowed for a more authentic and immersive visual experience for viewers. Secondly, the location’s unique features and characteristics helped to create a memorable and distinctive advertisement. Finally, the use of a real location helped to convey the brand’s message in a more convincing and relatable way.
Challenges Faced During the Filming Process
Filming on location in Los Angeles presented several challenges for the creators of the Dulera commercial. These included dealing with the logistical challenges of filming in a bustling city, securing the necessary permits and approvals for filming at the Griffith Observatory, and managing the various technical aspects of the production.
Behind-the-Scenes: Making of the Dulera Commercial
The making of the Dulera commercial involved a team of creative professionals, including a director, cinematographer, art director, and production crew. The team worked closely with the client to develop a concept and script that effectively conveyed the brand’s message, and then proceeded to scout locations, secure permits, and manage the various technical aspects of the production.
Conclusion: The Impact of Location in Advertising
The location of a commercial plays a critical role in shaping the overall message and impact of the advertisement. The selection of a suitable location can help to convey the brand’s values and identity, create a memorable and effective visual experience for viewers, and generate widespread attention and exposure for the advertisement. The choice of Griffith Observatory as the filming location for the Dulera commercial was a significant factor in the advertisement’s success, helping to create a visually striking and memorable advertisement that effectively conveyed the medication’s benefits for individuals with asthma.
References and Further Reading
- The Importance of Location in Advertising
- The Art of Location Scouting for Filmmaking
- Benefits of Filming on Location
