What are the business aims and objectives of British Airways?

Air Travel

By Kristy Tolley

What are Business Aims and Objectives?

Business aims and objectives are the desired outcomes or goals that a company wants to achieve in the short and long term. They guide a company’s strategy and decision-making processes. Business aims and objectives can be financial, operational, customer-oriented, employee-oriented, environmental, socially responsible, marketing-oriented, or related to innovation. They help companies to focus on what they need to do to succeed and grow.

Overview of British Airways

British Airways (BA) is the flag carrier airline of the United Kingdom. It is one of the largest airlines in the world, serving more than 200 destinations in over 80 countries. It operates a fleet of over 250 aircraft and employs more than 45,000 people. BA is a founding member of the oneworld airline alliance and has a strong presence at London Heathrow Airport, where it has its main hub. BA is part of International Airlines Group (IAG), which also includes Iberia, Aer Lingus, Vueling, and LEVEL.

Mission Statement of British Airways

BA’s mission statement is "To be the world’s leading global premium airline". This statement reflects the company’s commitment to providing high-quality air travel services to customers around the world. BA aims to achieve this by offering exceptional customer service, investing in its people and its infrastructure, and embracing innovation and technology.

Financial Objectives of British Airways

BA’s financial objectives are focused on profitability and growth. The company aims to generate sustainable profits for its shareholders and to invest in its business to support growth and expansion. BA’s financial targets include achieving a return on capital employed (ROCE) of at least 15%, delivering a return on equity (ROE) of at least 12%, and achieving a net debt to EBITDA ratio of 1.5x or lower.

Operational Objectives of British Airways

BA’s operational objectives are aimed at improving efficiency, reducing costs, and enhancing safety and reliability. The company aims to achieve these objectives by optimizing its fleet, improving its supply chain, enhancing its operational processes, and investing in new technology and infrastructure. BA’s operational targets include improving its on-time performance, reducing its fuel consumption and emissions, and enhancing its safety record.

Customer Objectives of British Airways

BA’s customer objectives are focused on delivering exceptional service and creating a positive travel experience for its customers. The company aims to achieve this by investing in its customer service training and development, enhancing its onboard and ground services, and leveraging technology to improve the customer experience. BA’s customer targets include improving its customer satisfaction scores, increasing its customer loyalty, and enhancing its reputation as a premium airline.

Employee Objectives of British Airways

BA’s employee objectives are focused on attracting, retaining, and developing a talented and diverse workforce. The company aims to achieve this by investing in its people, providing opportunities for career growth and development, and fostering a culture of inclusion and innovation. BA’s employee targets include improving its employee engagement scores, increasing its diversity and inclusion metrics, and enhancing its reputation as an employer of choice.

Environmental Objectives of British Airways

BA’s environmental objectives are focused on reducing its carbon footprint and promoting sustainable practices across its business. The company aims to achieve this by investing in more fuel-efficient aircraft, reducing its waste and emissions, and supporting sustainable tourism initiatives. BA’s environmental targets include reducing its carbon emissions by 50% by 2050, achieving zero waste to landfill, and promoting sustainable tourism practices.

Social Responsibility Objectives of British Airways

BA’s social responsibility objectives are focused on supporting the communities where it operates and promoting social and economic development. The company aims to achieve this by investing in education, health, and community development initiatives, and by promoting diversity and inclusion. BA’s social responsibility targets include supporting local charities, promoting employee volunteering, and enhancing its reputation as a socially responsible company.

Marketing Objectives of British Airways

BA’s marketing objectives are focused on promoting its brand and products to its target customers. The company aims to achieve this by investing in its marketing campaigns and initiatives, and by leveraging digital and social media channels. BA’s marketing targets include increasing its brand awareness and preference, improving its market share, and enhancing its reputation as a premium airline.

Innovation Objectives of British Airways

BA’s innovation objectives are focused on leveraging technology and innovation to improve its products, services, and operations. The company aims to achieve this by investing in research and development, partnering with startups and technology companies, and fostering a culture of innovation. BA’s innovation targets include developing new products and services, improving its digital and mobile offerings, and enhancing its operational efficiency through automation and artificial intelligence.

Conclusion: British Airways’ Business Aims and Objectives

British Airways’ business aims and objectives are focused on delivering exceptional customer service, promoting sustainability and social responsibility, and achieving financial growth and profitability. The company’s targets are ambitious and reflect its commitment to being a leading global premium airline. By focusing on these objectives and investing in its people, infrastructure, and technology, BA is well-positioned to continue to grow and succeed in the highly competitive airline industry.

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Kristy Tolley

Kristy Tolley, an accomplished editor at TravelAsker, boasts a rich background in travel content creation. Before TravelAsker, she led editorial efforts at Red Ventures Puerto Rico, shaping content for Platea English. Kristy's extensive two-decade career spans writing and editing travel topics, from destinations to road trips. Her passion for travel and storytelling inspire readers to embark on their own journeys.

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