Introduction to Philippine Airlines
Philippine Airlines, also known as PAL, is the flag carrier of the Philippines. It is the oldest commercial airline in Asia, established in 1941. The airline is based in Pasay City and operates flights to 31 domestic and 41 international destinations across Asia, North America, Europe, and Oceania.
History of Philippine Airlines
Philippine Airlines was founded by a group of businessmen led by Andres Soriano, with the help of the Philippine government. The airline began operations on March 15, 1941, with a single Beechcraft Model 18 aircraft flying from Manila to Baguio. During World War II, the airline suspended operations but resumed in 1946. In the 1950s and 1960s, the airline expanded its fleet and routes, becoming the first Asian airline to fly to Europe and the United States. In 1992, the airline was privatized and underwent major restructuring.
Overview of Philippine Airlines
Today, Philippine Airlines is a full-service airline that offers three classes of service: Business, Premium Economy, and Economy. The airline’s fleet consists of Airbus and Boeing aircraft, including the A350-900, A321neo, A320, A330, and B777-300ER. In 2019, the airline carried over 19 million passengers and had a revenue of over US$2.5 billion.
Mission of Philippine Airlines
The mission of Philippine Airlines is to be the preferred airline in Asia, operating profitably on a long-term basis, while providing safe, reliable, and efficient air transportation services that meet or exceed customer expectations.
Vision of Philippine Airlines
The vision of Philippine Airlines is to be a five-star global airline, recognized for its exceptional service, innovation, and hospitality.
Core Values of Philippine Airlines
The core values of Philippine Airlines are safety, customer focus, teamwork, integrity, and social responsibility.
Goals and Objectives of Philippine Airlines
Philippine Airlines’ goals and objectives include expanding its route network, upgrading its fleet, improving its operational efficiency, enhancing its customer service, and increasing its profitability.
Strategies of Philippine Airlines
The strategies of Philippine Airlines include focusing on key markets, developing new routes, improving its product offerings, enhancing its digital capabilities, and strengthening its partnerships with other airlines.
Customer Service of Philippine Airlines
Philippine Airlines is committed to providing excellent customer service. The airline has won numerous awards for its in-flight service, including the Skytrax World Airline Awards for Best Cabin Crew in Asia in 2019.
Awards and Recognition of Philippine Airlines
Philippine Airlines has received numerous awards and recognition over the years, including the World’s Most Improved Airline by Skytrax in 2019, the Best Airline Staff in Asia by Skytrax in 2018, and the Four Star Major Airline award by the Airline Passenger Experience Association in 2020.
Future Plans of Philippine Airlines
Philippine Airlines plans to continue expanding its route network, upgrading its fleet, and enhancing its customer service. The airline also plans to develop new products and services, such as a loyalty program and a premium economy offering.
Conclusion and Recommendations
Philippine Airlines is a reputable airline that has been operating for over 80 years. The airline’s mission and vision reflect its commitment to providing safe, reliable, and efficient air transportation services. With its focus on customer service and innovation, Philippine Airlines is poised to remain a major player in the aviation industry. As a recommendation, the airline should continue to invest in technology and digital capabilities to improve its operational efficiency and enhance the customer experience.
