Greek mythology has long been a source of inspiration for businesses looking to tap into the powerful imagery and symbolism associated with the gods and goddesses of ancient Greece. From athletic wear to investment management, there are numerous corporations that bear the names of these iconic deities. In this article, we will explore some of the most notable examples of companies with Greek mythology-inspired names.
Nike
One of the most well-known corporations with a Greek mythology-inspired name is the athletic wear giant Nike. Named after the Greek goddess of victory, Nike has become synonymous with success and achievement. The company’s iconic swoosh logo, designed to represent the wings of the goddess, has become one of the most recognizable symbols in the world of sportswear.
Apollo Global Management
Apollo Global Management is a private equity firm founded in 1990 by Leon Black, Joshua Harris, and Marc Rowan. Named after the Greek god of music, prophecy, and healing, Apollo has become one of the most successful investment firms in the world. With over $440 billion in assets under management, the company has been involved in a range of high-profile deals across multiple industries.
Athenahealth
Named after the Greek goddess of wisdom and strategic warfare, Athenahealth is a healthcare IT company that provides cloud-based services for medical practices and hospitals. Founded in 1997, the company has been recognized for its innovative approach to healthcare technology, and has won multiple awards for its products and services.
Hermes International
Hermes International is a French luxury fashion brand known for its high-end leather goods, luxury clothing, and accessories. Named after the Greek god of commerce and messenger of the gods, Hermes has become synonymous with luxury and craftsmanship. The company’s iconic Birkin bag, named after actress Jane Birkin, is one of the most sought-after luxury items in the world.
Demeter Group
Demeter Group is a San Francisco-based investment bank that specializes in consumer and retail companies. Named after the Greek goddess of the harvest, Demeter, the company has been involved in a range of high-profile deals, including the sale of cult beauty brand Glossier to L’Oreal.
Hestia Tobacco
Hestia Tobacco is a boutique tobacco company that specializes in premium, hand-rolled cigars. Named after the Greek goddess of the hearth and home, Hestia, the company prides itself on using only the finest, sustainably-sourced tobacco leaves and traditional cigar-making methods.
Helios and Matheson Analytics
Helios and Matheson Analytics is an IT consulting and services company that specializes in predictive analytics, data visualization, and machine learning. Named after the Greek sun god, Helios, and the mathematician responsible for calculating the movement of the sun and stars, Matheson, the company has been at the forefront of data-driven decision-making since its founding in 2009.
Atlas Air Worldwide Holdings
Atlas Air Worldwide Holdings is a global provider of outsourced aircraft and aviation services. Named after the Titan responsible for holding up the heavens in Greek mythology, Atlas, the company has been involved in the transportation of goods and people around the world since its founding in 1992.
Promethean World
Promethean World is an education technology company that specializes in interactive whiteboards and other classroom tools. Named after the Greek Titan who stole fire from the gods and gave it to humanity, Promethean has become a leader in the development of innovative, technology-driven teaching methods.
Artemis Investment Management
Artemis Investment Management is a UK-based investment management company that specializes in a range of asset classes, including equities, bonds, and multi-asset funds. Named after the Greek goddess of the hunt, Artemis, the company has been recognized for its innovative approach to investment management and has won multiple awards for its products and services.
Conclusion
From athletic wear to investment management, the influence of Greek mythology can be seen in a wide range of modern corporations. Whether it’s the power and success associated with the goddess of victory, Nike, or the wisdom and strategic thinking of the goddess of warfare, Athena, these companies have sought to tap into the rich heritage of ancient Greece to create brands that are both memorable and aspirational.
